SO! I have come to the conclusion that I need to do something to stand out from the competition. Something just crazy enough to work...My plan is thus:
If 1000 copies of my book (both dead tree and e-book copies will count) are sold by my birthday (July 7th).
Then I will get a tattoo of David's stylized paw print on my shoulder.
My publisher is even willing to pay for the ink!
So tell one and all, and don't be afraid to evangelize.